As Lead Designer on this global immersive event, I led the design of all graphics across the trail.

I worked closely with production and scenic teams to make sure each element felt integrated and purposeful. The aim was to create visuals that felt authentic, atmospheric, and practical — guiding visitors through the space without pulling them out of it.

My work spanned a variety of applications, from illustrated maps and wayfinding to shopfronts, menu boards, Triwizard tournament details, and decorative arches, every piece was designed to feel like it belonged in the Wizarding World — not just branded, but lived-in and believable.