Positive Potato began as a humble, hand-made crochet gift, sold by Etsy creator HookedbyBex. I created the Positive Potato brand from scratch — a cheerful, uplifting character brand designed for plush, and expanded into home, stationery, and gift ranges.

From initial concept sketches to brand identity, packaging, tone of voice, and product designs, I developed every element with care to ensure it felt cohesive, marketable, and full of charm.

The range was recently pitched to US retailers and received an incredibly positive response, opening the door for wider expansion. I’m currently working on the next phase of the brand: an illustrated storybook to sit alongside the products and build out the world of Positive Potato even further.