As this is a brand new immersive experience, the challenge was to develop a product range that would tie in with the gameplay — before the attraction had even opened.

Working closely with Hasbro and Path Entertainment, I explored how the core mechanics of the game could translate into engaging retail concepts. This meant deep-diving into the storyline, setting, and interactive elements to design products that felt integrated and purposeful — whether as souvenirs, game tie-ins, or brand extensions.

The goal was to bring the Clue universe into the retail space in a way that felt natural and exciting for visitors, building anticipation while staying true to this beloved game.