I was brought on to help expand Monopoly Lifesize into retail by developing product concepts that felt true to the world of the game — not just branded merchandise, but items that belonged within the experience itself.

Working directly with Hasbro and Path Entertainment, I explored how storytelling and design could come together to create a product range that felt immersive, collectible, and full of personality. From concept sketches and packaging visuals to a premium souvenir range, every idea was grounded in the Monopoly brand but built to feel part of something new.

The result was a selection of ideas that sparked real excitement — not just with the client, but with customers too.